OPIOID 10 - HCP knowledge resource website
Napp is a specialist producer of opiate-based pain-killers. Their Marketing agency (Rock Medical Communications) conceived of a website aimed at GPs to showcase Napp’s expertise in this area but also to provide education and research materials to enable GPs to earn CPD points.
The site contains a wealth of information and our challenge was to create a design that was brand neutral, housed a great deal of information in a clear and simple fashion, making it easy for GPs to interact with a wealth of materials.
GP's can log in and keep track of their learning progress and download case studies and reflection exercises in order to earn CPD points.
The number of registrations on the site indicates it's popularity with GPs. Visitor statistics shows that many of the GPs registered are regular repeat visitors, indicating the site is a useful and popular resource.