Copyright and Schools website
To create an easy to understand website to help schools to navigate copyright licensing and understand how they can use copyright protected materials. With many different organisations involved and complexities surrounding permissions and rights, the biggest challenge was to bring it together into a simple, cohesive website.
We arrived at the concept of white board in a class room as the main interface. It's instantly recognisable to teachers and is intuitive to navigate. In close conjunction with CLA, questions were devised to enable the user to make some simple choices based on their desired use of copyright protected materials and arrive at a simple 'index' card telling them what licence they need and which organisation to speak to.
The site contains a great deal of information but is presented in an inviting and user-friendly way.
The site was very well received from the organisations involved, schools and other copyright-related organisations. The site was launched by Minister Baroness Wilcox and Richard Hooper CBE at the British Academy.